Alexa.com Is Dead: The Best Free Alternatives in 2026

On May 1, 2022, Amazon officially shut down Alexa Internet — the website ranking service that had been a staple of the web since 1996. For 25 years, "Alexa rank" was the go-to metric for measuring website popularity. Bloggers, marketers, and business owners all relied on it.

Now it's gone. And surprisingly, nothing has fully replaced it — until now.

Why Amazon Killed Alexa

Several factors led to Alexa's demise: brand confusion with the Alexa voice assistant, an outdated toolbar-based methodology that only measured desktop users who installed a browser extension, and increased competition from SimilarWeb and SemRush which offered more accurate data.

The Alternatives (2026)

1. MillionRanked (Free — This Site)

We built MillionRanked specifically to fill the Alexa-shaped hole. It offers:

• Top 1 million website rankings (updated weekly)
• 7 years of historical trend data (2019-2026)
• Traffic estimates for every ranked site
• Compare up to 5 sites side-by-side
• Discover fastest-growing and newest websites
• Filter by 66 categories and 107 countries
• Completely free, no login required

Data comes from the Tranco research list, which aggregates Cloudflare DNS, Chrome browser data, Cisco Umbrella, and Majestic backlinks — making it more robust than Alexa's single-source toolbar approach.

2. SimilarWeb (Free tier + Paid from $149/mo)

SimilarWeb is the most direct Alexa successor for professional use. Their free tier allows a few lookups per day with limited data. The paid plan ($149-$449/mo) offers measured traffic data, real keyword analytics, and traffic source breakdowns. Best for: marketing professionals with budget.

3. SemRush (From $130/mo)

Primarily an SEO tool, SemRush also includes traffic analytics. Their "Traffic Analytics" add-on shows estimated visits, traffic sources, and competitor comparisons. Best for: SEO professionals who need keyword data alongside traffic estimates.

4. Cloudflare Radar (Free)

Cloudflare publishes a top 1M domain ranking based on DNS traffic to their 1.1.1.1 resolver. It's free but offers only the rank — no traffic estimates, no trends, no categories. Best for: developers and researchers who just need a raw ranked list.

Which Should You Use?

For most people who just want to check "how popular is this website?" or "is this site growing or shrinking?" — MillionRanked gives you what Alexa used to, for free, with better methodology and more history.